British news and sports content agency The PA said Monday it has entered into a binding Scheme Implementation Deed with ASX-listed RAS Technology Holdings Limited to acquire 100% of the issued shares in the Australian firm, with the goal of adding RAS Technology’s horse racing data, analytics and wagering technology to its own similar offering.
The acquisition will also provide for an expansion of The PA’s business into the extensive Australian betting and wagering market, where RAS Technology provides its services to wagering providers and racing media.
According to information detailed in Monday’s announcement, The PA’s racing heritage spans more than 40 years, with a long-standing history of working closely with rightsholders to promote horse racing. Today, through its business Podium, it supplies racing and sports data, content and products to bookmakers, broadcasters and the wider industry.
RAS Technology, founded in 1999 and listed on the ASX since 2021, brings established relationships with wagering operators and racing bodies across Australia and Asia, alongside capabilities in analytics, wagering technology and digital media.
Both businesses’ commitment to data integrity will remain central as they build on their respective strengths, The PA explained, with Podium’s sports API and RAS Technology’s complementary capabilities through its trading services and Wagering 360 platform expected to deliver a complete solution for media, bookmakers and rightsholders.
Customers will therefore have access to a broader range of products, wider international coverage and faster development of services tailored to their needs, the company added.
Completion of the transaction is expected in February 2027, subject to the satisfaction of customary conditions including the approval of the Federal Court in Australia.
“The PA and Racing and Sports (RAS) share a commitment to trust and integrity,” said The PA’s CEO, Emily Shelley. “The businesses’ complementary strengths and global reach will offer customers more of what they value: a wider range of data, deep wagering knowledge and coverage across more markets. Combined with The PA’s trusted heritage and Podium’s technology, this will enable us to develop new products faster and support the long-term growth of racing and the wider sports industry.”
Stephen Crispe, CEO of RAS Technology, added, “This is an important step for Racing and Sports, our customers, our people and our legacy. The PA deeply shares our commitment to integrity, quality, and the importance of accurate, trusted live data that is needed to power the global racing industry. Together, we will offer our customers a broader range of existing and new products, more expansive data options, innovative technology and reliable services, all while retaining the expertise, relationships and industry knowledge that both businesses have been built upon.”
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