UK gaming giant Flutter Entertainment has announced a new deal that will see OpenBet provide the platform for leading Australian sportsbook SportsBet for the next four years.
The new deal will see SportsBet utilize the OpenBet platform until the end of 2025 as it looks to continue its rapid growth since merging with fellow sportsbook BetEasy in 2020.
Sportsbet this year overtook Tabcorp as the leading sports betting operator in Australia with revenue rising from US$618 million in 2019 to US$1.48 billion in 2020 and again to US$811 million in the first six months of 2021 alone. Market share, estimated at a combined 26% between Sportsbet and BetEasy when last year’s merger was completed, has grown to 47%, bringing Tabcorp back from more than 50% to just 39%, according to information from Credit Suisse.
Jordan Levin, CEO of OpenBet, said, “We’re thrilled to have finalised this important new contract with our long-term partner Sportsbet. We take great pride in delivering our industry-leading platform technology to Australia’s leading sports betting brand and providing bettors with a safe, responsible and immersive experience.
“This renewed partnership with Flutter Entertainment once again demonstrates how OpenBet is at the heart of driving sports betting entertainment to the world’s biggest brands.”
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