Industry-leading aggregation platform SOFTSWISS Game Aggregator, has continued its expansion by joining forces with game provider Ready Play. The direct integration aims to diversify the platform’s portfolio via a diverse range of immersive and engaging slot games, further solidifying its position in the global iGaming market.
Ready Play’s 20-year legacy and certification with the Alderney Gaming Control Commission introduce exciting new possibilities for existing SOFTSWISS Game Aggregator client brands, delivering a more comprehensive service and curating an unparalleled gaming adventure for players.
Ready Play stands out through its internally crafted innovative features like the gamified slots ‘Reel Bingo’ and ‘Snakes & Ladders’, which inject an additional level of entertainment into the player experience. Making these features particularly noteworthy is their foundation in thorough statistical data and analysis. The mutual dedication to leveraging research and analysis to enrich user experiences is a solid cornerstone of both the provider and the Game Aggregator, fortifying their collaborative partnership.
During the content production stage, Ready Play involves real players in game testing. This method enables the provider to craft a genuinely distinct gaming experience, gather crucial feedback and refine its products accordingly. The unique approach harmonises with the ethos of the SOFTSWISS Game Aggregator, which diligently conducts research among its client base to sculpt the most exceptional offerings in the market.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, said, “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”
Grant Benson, Commercial Officer of Ready Play, added, “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”
This latest partnership comes after the SOFTSWISS Game Aggregator recently announced a cross-product integration with the SOFTSWISS Jackpot Aggregator, complementing the existing capability of launching projects with sports betting – a functionality that has seen active utilization by clients of the aggregation platform.
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