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Inside Asian Gaming named Asian Lead Media Partner for ICE Barcelona 2027

Newsdesk by Newsdesk
Thu 15 Oct 2026 at 15:53
ICE Barcelona 2025 confirmed as largest ever with 50,019 unique attendees
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Leading industry B2B media and events company Inside Asian Gaming(IAG) is delighted to announce it has been named Asian Lead Media Partner for ICE Barcelona 2027, strengthening the publications’ partnership with the global gaming industry’s most prominent annual event. The agreement also extends to iGB Affiliate.

The partnership will see IAG provide media coverage and industry engagement across both events, connecting their international audiences with developments, insights and opportunities from across Asia’s diverse gaming markets.

ICE Barcelona brings together the global gaming industry, attracting operators, suppliers, regulators and other key stakeholders for the sector’s most influential annual gatherings. Co-located iGB Affiliate serves the affiliate marketing and iGaming ecosystem, bringing together businesses and professionals from across the international online gaming landscape.

Andrew W Scott, Vice Chairman and CEO of Inside Asian Gaming, said the partnership reflected the importance of connecting the Asian gaming industry with the wider international market.

“Asia is home to some of the world’s most dynamic gaming markets, and we see a clear opportunity to bring more of the region’s perspectives into the global conversation,” he said. “As Asian Lead Media Partner for ICE Barcelona 2027, we look forward to helping our readers connect with the people and ideas shaping the industry internationally, while bringing developments across Asia to a wider global audience.”

ICE Barcelona 2027 and iGB Affiliate 2027 will take place at Fira Barcelona Gran Via from 18 to 20 January 2027.

For sponsorship inquiries, please contact:
Jadeson Ho
+853 2875 2959
jh@asgam.com

Alex Coutinho
+853 6328 1757
alex@asgam.com

Caroline Iau
+853 2875 2959
ci@asgam.com

For event inquiries, please contact:
Dorothy Loi
+853 6802 1905
dorothy@asgam.com

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The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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