The SOFTSWISS Game Aggregator has unveiled a strategic partnership with BetGames, a prominent provider of live dealer betting products, through the full portfolio of BetGames products has been integrated into the Game Aggregator’s platform.
According to SOFTSWISS Game Aggregator, this strategic collaboration marks a significant milestone in both companies’ efforts to enhance player experiences and expand their global reach.
Operators working with SOFTSWISS’ aggregated content now have access to BetGames’ entire range of market-leading live-dealer games, including War of Bets, its flagship Lotto range and the recently released Instant Lucky 7.
This move brings together two industry leaders, leveraging BetGames’ cutting-edge content and connecting it with SOFTSWISS’ Game Aggregator, a powerful content hub with additional tools for increasing player engagement.
The agreement comes as BetGames continues to strengthen its product portfolio with a host of new launches set for the increasing global player base deals like this provide.
“Through this collaboration, we’re excited to bring an exceptional gaming experience to players worldwide. We aim to redefine industry standards by integrating our full suite of games with the SOFTSWISS Game Aggregator,” said Yury Mikhaylov, VP CIS at BetGames.
“This deal is a great fit for both parties, not only because of our leading positions in our respective fields, but due to the alignment of our growth plans.”
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, added, “We’re excited about this new cooperation. BetGames is renowned for its unique live entertainment products and having it on board strengthens the portfolio of games we provide for clients.
“The increased diversity that we can now offer operators is befitting the overall nature of the SOFTSWISS proposal and we’re looking forward to the influx of new quality games BetGames is working on.”
The Game Aggregator serves as a content hub within the SOFTSWISS product ecosystem, bringing together 16,000+ games from over 190 providers.
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