Crown Resorts has announced two major partners for the upcoming Aussie Millions Poker Championship at Crown Melbourne – recently launched sportsbook CrownBet and financial trading firm Pepperstone Trading.
This year’s tournament will be officially titled the Aussie Millions Poker Championship Presented by CrownBet, marking the first time CrownBet has partnered with the prestigious event and coinciding with its recent return to the Australian market following the relaunch of the brand earlier this year. As Presenting Partner, CrownBet will deliver strong branding throughout the tournament.
Pepperstone has also joined the Aussie Millions as Official Trading Partner. This, Crown explained, reflects Pepperstone’s focus on performance‑driven principles and its continued alignment with mind-sports and elite competition. The partnership will see Pepperstone featured through on‑site branding and global live‑streaming exposure, connecting the brand with poker fans around the world as the action unfolds.
Amy Zavros, CEO of Betfair Pty Ltd, said, “CrownBet making its return shares similarities with the return of the Aussie Millions poker tournament. Two well-known brands in their respective categories; both operating under the Crown brand. CrownBet is excited to support the return of Aussie Millions.”
Jodi Cutler, Global Head of Sponsorships at Pepperstone, added, “As a global leader in financial trading, we are aligning with a world-class tournament defined by strategy, discipline and high-level analysis. Pepperstone is proud to support an international event that values the shared importance of discipline, patience, and calculated decision-making.”
Running from 24 April to 10 May at Crown Melbourne, the Aussie Millions is making its long-awaited return in 2026 after a six-year hiatus. Alongside the very best of the Australian poker scene, the series is expected to draw some of the biggest names on the international scene including 2025 WSOP Main Event champion and Aussie Millions ambassador Michael Mizrachi.
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