Global sports betting brand 1xBet has celebrated its participation in this year’s SBC Summit, noting that its standing as Premium Sponsor highlighted the company’s role in industry growth and the significance of the European region for the brand.
1xBet said guests visiting its booth were treated to gifts, delicious cocktails and profitable offers as part of the 1xPartners affiliate program. The brand also presented the Game Zone B855, designed in the style of one of the club’s it sponsors – Champions League winners Paris Saint-Germain – where visitors could relax and have fun. The special guest at both locations was legendary footballer Claude Makélélé who signed autographs, spoke with visitors and took photos with the brand’s partners.
The 1xBet also saw guests take part in a prize draw for prizes like Nintendo Switch 2 gaming consoles, tickets to Paris Saint-Germain games, stylish Jordan Wings Cashmere and Leather Varsity Jackets and an exclusive Louis Vuitton Horizon 50 suitcase.
“We were proud to extend our partnership with PSG, launch the first Global Player Protection Report for Western Europe and join the Eurasia Leaders panel to help shape the conversations driving our industry forward,” said 1xBet Strategic Advisor, Simon Westbury. “The SBC Summit was a fantastic experience — and we’re already excited for 2026!
“SBC Summit is known as the ‘Greatest Show in Gaming’ and this year’s event truly lived up to that reputation – from the Legends Match through to the SBC Awards. The summit provided an excellent platform to welcome guests to our stand, strengthen existing relationships, and create the foundations for new business opportunities.”
During the event, Westbury appeared as a panelist during a conference session titled, “EURASIA LEADERS PANEL: Expansion or contraction – which way will the bridge between continents swing?” where he shared his views on the prospects for operators in the Caucasus, Central Asia and the Balkans.
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