Global gaming equipment supplier Abbiati Casino Equipment has entered into a strategic alliance with Hawkins Holdings – a company owned by seasoned gaming executive Roger Hawkins – to expand its presence across the Americas.
Hawkins has been appointed Abbiati’s Brand Ambassador and Strategic Consultant for the Americas, with a specific focus on North and South America, the companies explained in a joint statement.
Hawkins’ role will include market development, strategic partnerships, regulatory positioning and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship and integrity, they added.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Turin-based Abbiati Casino Equipment s.r.l., added, “We have proudly served clients in the Americas for many years but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Abbiati said the strategic alliance represents a key milestone in its global growth strategy, enabling it to deliver tailored solutions that meet the evolving needs of operators throughout the Americas and reinforcing its position as a preferred supplier of high-end casino equipment worldwide.
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