Sportsbook platform ArenaPlus, part of DigiPlus Interactive Corp, is launching a US-style basketball tournament bracket game to the Philippines as part of a new high-stakes prediction challenge aimed at boosting customer acquisition and retention.
The company revealed this week that the prediction challenge is designed to invite new users onto ArenaPlus while deepening player participation and reinforcing brand leadership in the Philippine online sportsbook space. Central to this campaign is the introduction of the localized tournament bracket game – a staple in American sports culture that ArenaPlus is pioneering for the local market.
“We want to bring some excitement for the Filipino basketball fans, especially since we know that the NBA is the most popular sport here,” said ArenaPlus Head Erick Su.
“The bracket game is actually very common in the US. It’s been running there constantly for years, but the Philippines has never had that experience. We want to bring that here.”
The bracket game and prediction challenge fall under ArenaPlus’s new Php1 Billion Prediction Giveaway – a free-to-play initiative under which DigiPlus is enabling fans to engage in the tournament without any monetary commitment.
Su said that the campaign is designed to provide a safe, entertainment-led experience, with the bracket format sustaining interest from the opening round of the NBA Playoffs through the Finals, where one team ultimately prevails.
“I think the excitement will be from beginning to the end,” he said. “Because the bracket game covers the whole stage of the Playoffs, fans can expand their predictions and go along with the whole process and expect that they can win. “That’s going to bring a lot of excitement. And this is completely free and very safe as we want to entertain Filipinos.”
ArenaPlus Marketing Head Hannah Bagui added, “At ArenaPlus, we are relentless with our commitment to elevate our players’ experience, making sports more fulfilling, more immersive, and more rewarding for every Filipino.”
The NBA playoffs get underway on 18 April.
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