World-renowned professional skateboarder and iconic video game legend Tony Hawk will deliver a keynote address at the upcoming SBC Summit, organizers have announced.
The keynote, titled Tony Hawk – What Keeps The Wheels Turning on a Global Brand, is scheduled to open the second core day of the event, which is taking place at the Feira Internacional de Lisboa from 24 to 26 September. The highly anticipated keynote will occur on the Super Stage, located in the MEO Arena.
Hawk will offer delegates an in-depth overview of his illustrious career, covering his introduction to the professional sports arena as a teenager, his landmark partnership with Activision game studios, and the founding of his iconic sporting brands. He will also share strategies for maintaining relevance through brand reinvention, providing insights into his approach to sustaining success and innovation over the years.
In anticipation of his upcoming address, Hawk said, “I am excited to be headlining SBC Summit in Lisbon this September. Although the worlds of skateboarding and gambling might seem very different, I believe many parallels and lessons can be very relatable to companies in this industry.
“Whether it is forming long-lasting partnerships, establishing a successful and recognizable brand or maintaining relevance in a predominantly digital world, my story can provide valuable insights for all those attending.”
Born in California in 1968, Hawk received his first skateboard, a blue fibreglass Bahne, from his brother at the age of nine. By the age of 11, Hawk began entering local skateboarding competitions and in 1982, at just 14 years old, he officially became a professional skater. He signed with the Powell Peralta professional team and starred in the famous Bones Brigade videos, marking the beginning of his illustrious sporting career.
The subsequent 23 years, saw Hawk win 73 competitive titles, including being named the National Skateboard Association (NSA) Vert Champion for 12 consecutive years and earning 16 “X Games” medals. Hawk further cemented himself as an innovator of the sport by inventing more than 80 unique skateboarding tricks. Among these tricks are the ollie-to-Indy, the gymnast plant, the frontside 540-rodeo flip and the Saran wrap.
In one of skateboarding’s defining moments, Hawk executed a 900 twist (two-and-a-half turns) at the 1999 X Games, a feat that had never been performed before. In 2003, Tony officially retired from competitive skating.
Away from the deck, Hawk continued to grow the sport with a variety of successful partnerships and branding deals. In 1992, he founded Birdhouse Skateboards (originally Birdhouse Projects) with ex-Powell Peralta professional skateboarder Per Welinder. In 1998, Hawk and his family created Hawk Clothing, a line of children’s skate apparel, and in 1999, he founded the media company 900 Films. In 2002, he established The Skatepark Project (formerly the Tony Hawk Foundation), a non-profit skateboarding organization that helps communities build public skate parks for youth in underserved communities.
Tony Hawk’s most successful partnership came in 1999 when he teamed up with global gaming giant Activision to release Tony Hawk’s Pro Skater. Activision went on to release 16 more video games under the “Tony Hawk” name and reported a staggering $1 billion in sales, making it one of the most successful video game franchises of all time.
Rasmus Sojmark, CEO & Founder of SBC said, “Tony Hawk is undoubtedly one of the most iconic athletes of the 20th century. Not only did Tony revolutionize the world of skateboarding, but through strong branding, incredible athleticism, and genre-defining video games, he brought skateboarding into mainstream pop culture.
“There are certainly many lessons to be learned from this legend, and I am extremely excited to witness Tony’s headline keynote on the Super Stage.”
Secure your spot at the upcoming SBC Summit with a special offer granting access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties, all for the discounted price of just €400.
Additionally, operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, or if you are an affiliate, you can apply for a free pass here.
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