Leading platform provider to the global iGaming industry SOFTSWISS says it recently completed the migration of a major online operator with more than 1 million players to its platforms in less than five hours.
The project, SOFTSWISS explained, was particularly complicated because it involved migrating players not only to the SOFTSWISS Casino Platform but also to the SOFTSWISS Sportsbook.
Successful migration was achieved thanks to the well-tested methodology employed by the SOFTSWISS team, which considers technical, business and user perspectives, the company added.
Technical aspect
The challenge in the migration process revolved around transferring a large amount of data. In this case, the SOFTSWISS Casino Platform team migrated about a hundred terabytes of information without any losses, ensuring its integrity and security. Rigorous testing at every stage enabled the business to transition with minimal downtime.
“Another technical challenge we were dealing with was a high customer load,” said Vitali Matsukevich, COO at SOFTSWISS.
“Launching a new project, traffic comes to the casino gradually, but during migration, a large number of players access the site simultaneously. The amount may be even higher than the previous average casino load due to heightened interest in exploring new offerings. Thanks to the preparation quality, the launch also went smoothly.”
Player support aspect
From the players’ point of view, the main goal of any migration is to enhance the gaming experience. The SOFTSWISS team aimed to perform well on all stages, from preserving the same passwords to bolstering player support during the first few days after the transition.
“In addition to their regular tasks, support specialists carefully collected feedback from players,” Matsukevich said. “This was necessary to create a list of improvements that would be implemented in a short time.”
Business aspect
During the migration process, various business challenges emerged. One such challenge involved efficiently transferring content, a critical task for software suppliers and operators. The primary goal was to migrate all pages without impacting their Google search rankings, as this greatly influences traffic generation.
The SOFTSWISS Casino Platform Content Management System (CMS) facilitated the migration of thousands of pages and maintained the existing search engine optimization strategy, ensuring a smooth transition to the new platform without any loss in traffic.
“We have refined our migration process and assembled a highly skilled team to ensure a smooth and efficient transition for our clients,” Matsukevich explained.
“Another successful case highlights our commitment to providing exceptional service and delivering a top-notch gaming experience. From a business perspective, migrating existing projects to our platform enhances their stability and performance, which ultimately translates into improved player satisfaction and increased revenue opportunities.”
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