Clarion Gaming, organizer of ICE London, says it has narrowed the shortlist of potential future hosts of the hugely popular industry trade show to four European cities, with its current London home joined by Barcelona and Madrid in Spain as well as Paris, France.
The decision to explore a potential move comes amid pressure from some industry representatives, with Clarion working alongside specialist consultants Equimore to establish the finalist shortlist. The successful candidate will be announced in 3Q23 following a competitive bidding process and will host ICE for a period of five years between 2025 and 2029.
“This robust process is customer-centric and the decision will be taken in the best interests of our stakeholders and of the global gaming industry,” said Alex Pratt, Group Managing Director of Clarion Gaming.
“iGB Affiliate London is very much part of the process and we are engaging with iGB Affiliate stakeholders in order to identify their preferred strategic path.
“The four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust program.
“In addition to the suitability of locations in terms of capacity, facilities and the ability to accommodate projected future growth the process also encompasses dateline availability, transport connectivity with the rest of the world as well as the broader hospitality infrastructure including accommodation costs.
“By pursuing all due diligence we will identify the city that’s best equipped to not only host an event which continues to play such a central role in helping to create opportunity and prosperity for gaming businesses of all sizes, across every vertical and in every global jurisdiction, but also demonstrate its leadership in the sector.
“In the interests of transparency Clarion will not be making any further comment during the official process.”
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