Helio Gaming CEO Richard Mifsud will tell next week’s Alternative Lotteries Forum that emerging lottery providers present an opportunity to state-run operators rather than a threat, the company announced.
In a press release issued on Tuesday, Helio Gaming said that while the emergence of new online lottery products and the popularity of betting on lotteries has challenged the monopolies of state-run operations, Mifsud argues that these traditional operators – as well as regulators – have the opportunity to embrace the innovations companies like his are bringing to the market.
“There has been a lot of negative talk about the new lotteries and in particular betting on lotteries and I can see why those who have enjoyed a dominant position until now feel threatened by their rise,” he says.
“But I think they could embrace the technology and innovation behind them in order to revitalize their revenues and reclaim lost market share.
“Many of the traditional lotteries are yet to embrace the potential of online – and mobile in particular – yet and are still reliant on their land-based revenues
“But they can take the alternative lotteries on at their own game by being more flexible with their product portfolio and introducing new games and forms of delivery. Emerging markets specifically have a great opportunity.”
The Alternative Lottery Forum takes place at Amsterdam’s Novotel on Tuesday 17 July as part of the iGB LIVE iGaming conference.
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