Global gaming giant IGT had completed its €160 million (US$164 million) acquisition of online content provider iSoftBet, the company revealed overnight.
Originally announced in April, the acquisition more than doubles the IGT PlayDigital content library to approximately 225 proprietary games and provides what it calls a world-class, proprietary game aggregation platform to distribute third-party games, and leading data-driven promotional and user-engagement tools.
IGT’s CEO, Vince Sadusky, said in April, “The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT’s PlayDigital operations.
“This will enhance PlayDigital’s competitive capabilities with a proven, complementary content portfolio across Europe and North America as we provide best-in-class games and technology to our fast-growing iGaming customers.”
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