ALAX, a Hong Kong and Geneva based mobile game distribution platform, and Gionee, one of the world’s leading smartphone manufacturers, have announced a partnership that will see ALAX pre-installed on Gionee’s new smartphones, with older models moving to the ALAX platform in line with regular updates.
ALAX’s token-based technology will now provide global mobile game developers with access to tens of millions of un-banked customers, particularly in Southeast Asia, China and India, by leveraging blockchain, the company said. The announcement signifies a huge number of future potential users for ALAX, which already counts a network over 100 million end-users.
“ALAX was formed with a vision to help mobile game developers deliver content to end-consumers,” said Matej Michalko, co-founder and CEO of ALAX. “The current distribution process is fraught with a number of inefficiencies – from high transaction fees, long transaction settlement times and complete inaccessibility to unbanked end-users.
“We overcome these limitations while bringing speed and process efficiencies by leveraging the blockchain. In Gionee, we have an ideal partner to execute against this vision of delivering gaming content to end users while enabling developers to monetize their hard work and passion.”
Gionee shipped over 40 million smartphones worldwide in 2016 and its phones are one of the most popular brands in India.
Using ALAX’s platform, customers will be able to purchase ALAX tokens in cash through the existing Dragonfly retailer network. ALAX tokens are then used in-app to purchase games and apps direct from the developer. The goal, ALAX said, is to quicken the transaction and reduce the price of content while opening gaming and app purchases to customers without access to traditional methods of payment.
RelatedPosts
