Global gaming supplier IGT has unveiled a new brand identity that it says is designed to move away from the typical corporate look to a “bold and modern appearance” that expresses the next chapter of the company’s evolution.
Launched just hours ahead of the 2026 Global Gaming Expo (G2E) in Las Vegas early Monday, IGT said the brand is “built on the principles of being fluid, frictionless and magnetic,” and “reflects a singular commitment: delivering an experience that is designed around the player and built for operators.”
It added that the brand represents its commitment to integrated solutions across the casino floor, in-demand games that are worth coming back to, expertise in action, and a commitment to customer success.
“At G2E, our customers will see and feel the IGT transformation story in motion,” said IGT’s CEO, Hector Fernandez.
“Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.”
The launch of a new brand identity follows the acquisition and merger of IGT and FinTech provider Everi last year by private equity firm Apollo. The company has since undergone a transformation of its executive leadership team, with Fernandez telling Inside Asian Gaming earlier this year that his mandate was to restore IGT to its former glory.
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