Planet Hollywood Resorts, whose global operations include Planet Hollywood Resort & Casino on the Las Vegas Strip, has signed a license agreement that will see its brand adorn a new integrated resort development in Tbilisi, Georgia – located at the intersection of Western Asia and Eastern Europe.
The agreement with Orbi Group and Block Group, and in association with Iconic Entertainment, brings the Planet Hollywood name to the country’s first fully-fledged integrated resort, which once complete will a 500-room Planet Hollywood Hotel & Casino and a 600-room Radisson Blu luxury hotel, a 50,000-square-foot casino, a 4,000-seat entertainment and special events venue, more than 70,000 square feet of Harvey Nichols retail and a curated mix of international dining, nightlife and lifestyle offerings.
“This represents a defining step in the continued global evolution of the Planet Hollywood brand,” said Robert Earl, founder of Planet Hollywood.
“Tbilisi is a city with extraordinary character and momentum. Together with our partners, we are creating a destination that brings together entertainment, hospitality and immersive experiences in a way that is both ambitious and authentic to the market.”
Tornike Janashvili, CEO of Block Group, added, “This is a pivotal moment for Tbilisi. We are introducing a true integrated resort-one that elevates the city’s global positioning, attracts international visitation at scale and sets a new standard for hospitality, entertainment and economic impact in the region.”
Planet Hollywood said it would release further details around its opening timeline, entertainment programming and strategic partnerships in the coming months.
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