Sports betting solutions supplier DATA.BET has launched a new addition to the global esports scene, 2XKO, described as a dynamic competitive format that introduces a fast-paced, double-elimination structure to matches. The format potentially opens new avenues for betting engagement and audience retention, the company explained.
DATA.BET’s esports coverage currently focuses on key pre-match markets, including “Winner” and “To Reach the Final” for overall tournament outcomes as well as “Winner” within individual matches. It plans to expand its offering with “Map Winner” markets for each map.
What makes 2XKO unique, DATA.BET said, is the combination of short-form, high-intensity gameplay – a setup that maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET is debuted its 2XKO betting coverage at the 2 NICE KO tournament taking place in Nice, France this weekend, featuring nearly 300 players across top fighting titles.
“Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike,” said Bogdan Holovnov, Head of Esports at DATA.BET.
“At DATA.BET, we’re proud to be the first to bring this to market – giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
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