Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments. The agreement covers multiple tournaments across Europe, Asia, North and South America.
As part of the partnership, 1xBet will receive the right to use the tournaments’ logo in its marketing campaigns, while the bookmaker’s branding will appear as an overlay graphic on the tournaments’ broadcast. This collaboration grants 1xBet the status of Official Betting Partner of the selected tennis competitions – further strengthening the company’s position as a global leader in sports sponsorship.
“Obtaining the status of an official partner of several ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage,” said a 1xBet representative.
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