This year’s SBC Summit in Lisbon, Portugal will feature keynote speeches from US entrepreneur Gary Vaynerchuk and from Randi Zuckerberg – the sister of facebook founder Mark Zuckerberg – on the Super Stage, which returns as a focal point in 2025.
Debuting at SBC Summit in 2024, the Super Stage was introduced as a premium conference and entertainment venue due to its scale and its location adjacent to the Feira Internacional de Lisboa. The stage quickly became a defining feature of the event, hosting iconic appearances by Sir Tim Berners-Lee and Tony Hawk, and serving as the birthplace of the INFINITY parties, now a signature element of SBC events worldwide.
In 2025, the MEO Arena will be active from 16 to 18 September as a key conference venue, organizers have confirmed. The agenda includes celebrity appearances, panels bringing together the biggest names in the gambling industry and a press conference featuring football stars from the Legends Charity Game. On Wednesday and Thursday, the venue will also stage two major award ceremonies — the SBC Awards and the inaugural Affiliate Leaders Awards. The final night will see the arena transform into a concert venue, headlined by DJ Mag’s number four DJ of the year, ALOK, and electrifying showman, Timmy Trumpet.
On the education side of things, the Super Stage is set to welcome two of the most recognizable names in tech and marketing.
On Tuesday, 16 September, attendees can kick off their Lisbon experience with Randi Zuckerberg, who brings Silicon Valley smarts and a fresh take on navigating disruptive tech. Drawing on her years at Facebook and beyond, her keynote, “Move Fast and Break Things,” will explore how to make AI, crypto and blockchain work for you, not against you.
On Wednesday 17 September, the outspoken entrepreneur and marketing powerhouse known for transforming how brands speak to audiences, Gary Vaynerchuk, will take the stage with “Day Trading Attention” for a keynote appearance set to challenge everything you thought you knew about content, connection and cutting through the scroll.
Rasmus Sojmark, CEO & Founder of SBC, said, “I think the Super Stage is a special place because, while the conference as a whole is about education, this stage is really about inspiration. That’s why we’re bringing these names to you. There’s so much to learn from people who have, quite frankly, built things used by billions or shaped the way we tell stories and market products today.”
Beyond global headliners, the Super Stage will also welcome some of the gambling industry’s most respected leaders — our own celebrities. In “The Super CEO Panel: The Gambling World – Present and Future,” C-level executives who have experienced the industry from every angle will come together to explore what lies ahead.
Attendees will hear directly from Dan Taylor (Flutter International), Neil Menashe (Super Group), Jesper Svensson (Betsson Group), and Joanne Whittaker (Betfred). Together, they will share bold predictions, strategic insights, and the hard-earned lessons that only experience can provide.
Additionally, the Super Stage will host a unique session titled ‘Legends Charity Match: The Positive Power of Football’, which will reunite local Portuguese heroes and international football icons from SBC’s Legends Charity Game, which will take place on Monday evening and raise €1,000,000 for charity. Attendees will have the rare chance to witness a star-studded press conference featuring over 20 football icons, including Gaizka Mendieta, Marek Hamšík, Leonardo Bonucci, and Giorgos Karagounis. The session will be moderated by popular TV personality Kirsty Gallacher.
The evening festivities begin on Wednesday, 17 September, with the debut of the Affiliate Leaders Awards, bringing together 600 industry professionals to celebrate excellence across 24 fiercely contested categories in the affiliate space. The celebrations continue on Thursday at the MEO Arena, where the 12th edition of the SBC Awards will welcome 1,200 guests for a night of recognition and entertainment. Football legend Peter Schmeichel will host the 37-category ceremony, spotlighting the top performers in the global gambling industry.
After the ceremony, VIP Event Pass holders will be treated to the INFINITY Lisbon closing party, featuring headline sets by Timmy Trumpet and ALOK — an electrifying finale to cap off SBC Summit 2025.
“SBC Summit isn’t just the Greatest Show in Gaming because of one standout feature,” said Sojmark. “It’s the entire experience: the journey, the hospitality, the energy, the connections. It’s about leaving the event inspired, full of ideas, and yes, having had a great time too. That’s our goal.”
To book your place at SBC Summit, click here.
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