Macau’s Galaxy Entertainment Group (GEG) says it recently launched a new inhouse campaign to coincide with the football World Cup, titled “GEG Responsible Gaming Promotional Program: Football World Cup Series,” aimed at promoting the importance of rational entertainment among team members and the wider community.
The campaign, which has had a particular focus on youth, was conducted in collaboration with the Sheng Kung Hui Macau Social Service Coordination Office and saw GEG host a series of “World Cup Goal Challenge: Clear Eyes, Responsible Plays” responsible gaming activities across the back-of-house areas of Galaxy Macau and StarWorld Hotel. Through interactive games, informative displays and on-site counseling services, the activities delivered responsible gaming messages in what the company described as an “engaging and accessible manner,” helping team members enhance their understanding of gaming disorder risks, strengthen their ability to identify related warning signs and raise awareness of seeking support when needed.
GEG also fielded a team to participate in the “RG Man Competition – World Cup Special Edition” organized by the Macao Leisure Industry Employees Home. Following the competition, GEG mobilized team members to extend the promotional efforts to the community with the goal of proactively promoting the concept of rational and responsible entertainment to tourists and residents through interactive outreach during the World Cup period.
Other responsible gaming initiatives supported by GEG recently include the “World Cup Forum Theatre Tour ‘Gambling on the Line’” – where gaming-related team members attend the performance to promote awareness of healthy sports participation and responsible gaming – and the “Smart Sight MAX,” a limited-time World-Cup themed online prize games.
“Through these online and offline initiatives, GEG encouraged youth and the wider community to enjoy sporting events responsibly while deepening their understanding of responsible entertainment,” the company explained.
