The 2027 edition of industry trade show ICE Barcelona is set to be even bigger with the launch of a dedicated Digital and FinTech Transformation Hall, developed in consultation with an advisory board of senior gaming technology leaders, organizers have revealed.
The new Hall 7 will create a focused platform for the technologies reshaping the global gaming industry, they added, featuring everything from AI, data and cloud infrastructure to cybersecurity, payments, compliance and real-time customer engagement. It will also feature a dedicated show-floor conference program, giving the leaders responsible for managing technological change across gaming businesses a forum to share best practice, explore emerging challenges and discuss the next phase of digital transformation.
ICE Barcelona will take place from 18 to 20 January 2027.
Margaret Dunn, Portfolio Director for ICE Barcelona, said, “Gaming businesses are being transformed by the same forces reshaping every major digital industry: cloud, data, AI, payments innovation, cybersecurity and real-time customer intelligence.
“These functions are now central to growth, resilience, compliance and customer experience. The Digital and FinTech Transformation Hall will give operators, suppliers, technology partners and finance leaders a dedicated platform to explore the challenges and opportunities shaping the next evolution of gaming.”
Organizer WorldGaming, formerly known as Clarion Gaming, has also revealed the establishment of an advisory board made of senior leaders from gaming, technology, AI, product, data and fintech – tasked with shaping the show floor conference content, exhibitor proposition and visitor experience.
Members include Chris Conroy, Chief Data and Product Officer, Future Anthem; Cris Kuehl, Chief Data, Information & AI Officer, Continent 8 Technologies; Cristina Turbatu, Technology & AI Executive, former CTO of Casumo; Elena Rousseva, CEO, Playtech Services; Iulia Bolea, Territory Lead, iGaming & Entertainment UK, Microsoft; Konstantinos Papakonstantinou, Head of AI, Kaizen Gaming; Manuel Pardavila, Head of Consumer Goods Business Unit, Microsoft; Satty Bhens, Chief Product and Technology Officer, Entain; Sergey Kastukevich, CTO, SOFTSWISS | Organiser, Tech Race Summit; and Yiannis Stavroulakis, CTO, Novibet.
“The strength of the advisory board reflects the importance of this initiative,” Dunn said. “Their input is helping us build a hall that is solution-driven, commercially relevant and focused on the issues technology leaders are dealing with every day.”
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