Japanese video gaming giant SEGA has launched a special Sonic the Hedgehog 35th anniversary collaboration with Paradise City – the integrated resort in Incheon, South Korea of which its parent company Sega Sammy Holdings owns a 45% stake.
Sonic Check In Adventure began on 22 June and will run until 6 September, featuring Sonic-themed hotel plans, exclusive goods, food menus, photo zones, greeting events and limited-time experiences inspired by Sonic’s world.
According to information from SEGA, the event period will see the hotel’s indoor and outdoor areas decorated with Sonic-themed visuals, including design elements based on Sonic’s sense of speed and the series’ iconic Ring motifs.
There are also two hotel room plans on offer. The Sonic-Themed Room Plan at Hyatt Regency Incheon Paradise City includes a one-night stay in a limited Sonic-themed room, four Sonic signature food menu items and five collaboration-exclusive merchandise items.
Paradise Hotel & Resort is offering a Sonic Stay Plan that includes the same five collaboration-exclusive merchandise items, while guests staying via this plan can take part in the Sonic experience zones, greeting events and food menu offerings held at Hyatt Regency Incheon Paradise City.
The Sonic Check In Adventure experience zones include a main photo area in the first-floor lobby of Hyatt Regency Incheon Paradise City featuring a Sonic-themed air balloon and three themed areas, including one that looks back at Sonic’s history and another that reimagines the game world in a more everyday setting, SEGA said.
The outdoor garden will also bring Sonic’s world to life with additional activities and photo opportunities, and limited Sonic signature food menus will be sold at select locations inside Hyatt Regency Incheon Paradise City.
Sonic the Hedgehog officially celebrated his 35th anniversary on 23 June 2026, having debuted in 1991.
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