Philippine gaming regulator PAGCOR says it has directed all gaming operators and related stakeholders to replace existing responsible gaming advertisements with materials promoting the newly launched 24/7 National Problem Gambling Helpline (NPGH).
The order was given via a memorandum issued on 9 June by the regulator’s Gaming Licensing and Development Department (GLDD), with PAGCOR instructing all licensees, suppliers, gaming system administrators, gaming venue operators and other concerned entities to replace gaming-related advertisements with the NPGH advertising template.
The directive covers billboards, wallscapes, digital displays and other out-of-home (OOH) advertising platforms currently carrying responsible gaming messages.
“Responsible gaming goes beyond awareness. It also means ensuring that help is readily available to those who need it most,” said PAGCOR Chairman and CEO, Alejandro Tengco.
“By promoting the NPGH that we launched recently, we can offer professional support for individuals and families affected by gambling-related harm.
“This initiative reflects PAGCOR’s commitment to foster a safer and more responsible gaming environment for all.”
According to Tengco, all ad replacements must be completed on or before 15 July 2026 and should remain in place until 15 September 2026.
Tengco also clarified that the NPGH advertisements will not require approval from the Ad Standards Council (ASC), although an Exemption Certificate will be issued by the council.
He said that all concerned parties are required to submit a status report on the ad replacement using a prescribed reporting template, to be submitted by 16 July 2026.
Launched in May in partnership with the Seagulls Flock Organization Inc, the NPGH helpline serves as a 24/7 support platform for individuals struggling with gambling-related issues.
PAGCOR previously ordered the immediate removal of all billboards and other out-of-home gambling advertisements as part of tighter regulations on gambling-related promotions in public spaces.
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