Crown Resorts subsidiary Betfair Pty Limited has officially launched its new fixed odds sportsbook, CrownBet, into the Australian market.
Having first announced in December plans to reintroduce the CrownBet brand, the company confirmed Friday that the launch was complete in time for the start of the NRL and AFL seasons.
The return of CrownBet has been described by Betfair as a move designed to meet the changing preferences of Australian wagering customers by introducing a new fixed odds product. This “strategic diversification “complements the Betfair betting exchange, giving customers greater choice, value and innovation, it said.
The new betting app will provide an extensive suite of racing and sports markets alongside a comprehensive range of responsible gambling tools designed to keep the experience safe and enjoyable, the company added.
“We’re thrilled to bring CrownBet back to Australian punters at the most electrifying moment in the sporting calendar,” said Betfair Pty Limited CEO, Amy Zavros. “With sophisticated tech, deep market coverage and the backing of one of the country’s most trusted entertainment brands, we’re setting a new benchmark for what a wagering experience should feel like.”
Crown Resorts CEO, David Tsai, added, “CrownBet is a familiar brand in the online wagering market. This exciting move aligns with Crown’s broader growth strategy – focusing on entertainment offerings and new revenue streams.”
The CrownBet platform has been provided by BetMakers Technology Group.
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