CLIENT PROMOTION
Global betting company 1xBet has confirmed it will participate in the upcoming SiGMA Africa 2026 exhibition, taking place from 3 to 5 March at the Grand Arena in GrandWest Casino and Entertainment World. The large-scale continental event will be attended by leaders of the iGaming industry to discuss key features of the rapidly developing African market and to award outstanding industry representatives.
1xBet said Africa has always been one of its key regions, featuring dynamic regulatory development, ongoing improvements in protection standards and talented partners and innovators.
“We are excited to be joining our industry colleagues in Cape Town for SiGMA Africa 2026, which will be an action packed two days of focused conversations, where the African market reaches its full potential,” said 1xBet’s Simon Westbury. “Regional shows like this offer the chance for the all-important regional actors to come together under one roof, to discuss the challenges but more importantly find the solutions.”
SiGMA Africa 2026 will feature a Responsible Marketing expert panel, with a presentation by Nnanna Ewuzie, Compliance Manager in Nigeria for 1xBet. The speaker will reveal how responsible marketing is directly linked to responsible gambling: from enforcing age restrictions to implementing effective verification and control tools. A separate focus will be on the interaction between operators and regulators, a crucial factor in the formation of sustainable standards in the iGaming industry.
1xBet said it is consistently developing its approach to player protection in Africa, particularly through the 1xBalance social initiative, which promotes responsible gaming principles. Ewuzie will also present practical case studies of the brand’s work with young people, including support for local sports and the organization of the 1xCup football tournament.
1xBet added that it is supporting community engagement projects, including the Gaming Regulators Africa Forum (GRAF) session at the SiGMA Africa 2026 exhibition. The forum brings together regulators and industry stakeholders to discuss harmonised licensing frameworks, responsible gambling practices, and the role of technology in regulatory development across the region.
1xBet described participation in SiGMA Africa 2026 as strategically significant because it creates new opportunities to exchange experiences, discuss market trends, and strengthen the brand’s presence in the region. The company will have a booth (No. 706) at the event, where visitors can meet new partners and network productively.
Visitors to the booth can also enjoy an exciting game called Afro-Memo, in which participants must flip cards on a large screen, memorize images of African masks and match them in pairs. The winner will be the person who can find the most cards with identical images faster than the others. Participants can play solo or show their team spirit by joining together with other participants.
Throughout the exhibition, 1xBet will aim to delight visitors to its booth with daily prize draws, which will start at 5pm. On the first day, one lucky winner will receive a flagship Apple iPad Air M3 tablet, and on the second day, one visitor will win Apple AirPods Max USB-C headphones.
The SiGMA Africa forum will host an awards ceremony for leaders in the iGaming industry. 1xBet has been nominated for prestigious awards in five categories: Best Innovation in Sports Betting, Best Casino Operator, Best Sportsbook Operator, Best Affiliate Program and Best Marketing Campaign.
The 1xBet inclusion in the shortlist of nominees confirms the brand’s global status and leading position, it said, adding that ambitious entrepreneurs can contribute to this success by joining the company’s affiliate program, 1xPartners. The program has been operating since 2016 and has already brought together more than 500,000 partners from over 150 countries worldwide who receive up to 50% RevShare, CPA or Hybrid, along with a high conversion rate of registrations into deposits (up to 70%).
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