Leading electronic games supplier Interblock has pointed to a highly successful week at ICE Barcelona last month, which it says was marked by strong engagement, positive feedback across its full product portfolio, and meaningful recognition from the industry during the week of the show.
Throughout ICE Barcelona, Interblock welcomed operators, partners and media from across global markets to experience its expanding portfolio firsthand. Interest, it said, was particularly strong around AMUSE, which made its official European debut at ICE. The response reinforced growing appetite for new forms of casino entertainment that blend accessibility, engagement and entertainment-led design, the company added.
During the week of ICE, the AMUSE lineup was named “Best New Innovative Product” at the European Casino Awards – reflecting the broader shift in how casino floors are evolving. Designed as a collective experience, AMUSE aims to attract attention for its intuitive gameplay, visual presence and ability to broaden player appeal.
Interblock was also recognized as “US Gaming Company of the Year” at the International Gaming Awards, further underscoring the company’s momentum and global standing. Together, the awards reflect both innovation at the product level and sustained performance across markets, Interblock explained.
The recognition followed strong engagement across Interblock’s broader product suite throughout ICE Barcelona. According to the company, electronic table games, live stadium experiences and slot offerings were all met with enthusiastic feedback, underscoring the strength and versatility of the company’s portfolio. From immersive entertainment concepts to trusted table formats, operators responded positively to solutions designed to perform across diverse environments.
Interblock also received recognition for “Best Marketing Programme of the Year” at the European Casino Awards, highlighting the strategic approach behind bringing new products to market through thoughtful storytelling, media partnerships and high-impact visibility.
Following ICE Barcelona, Interblock said it is focused on building on this momentum and plans to continue expanding AMUSE across additional markets while advancing its electronic table game and slot portfolios, supporting both land-based growth and future online initiatives.
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