CLIENT PROMOTION
Sportsbook supplier DATA.BET has hailed its participation at ICE Barcelona 2026 last week, citing a strong focus on technology and solutions, strengthening partnerships and standing out with a memorable brand presence.
From 19 to 21 January DATA.BET presented a set of key feature upgrades, including Bet Boost, Picture-in-Picture, Early Payouts and others. A consistently high level of attention was observed around the Odds Feed, a product valued for its extensive market coverage, reliability and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility and ability to deliver a seamless, responsive user experience.
Beyond product discussions, this year the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development which is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.
The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx and Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded further amplified engagement, encouraging repeat visits and spontaneous conversations.
“For us, returning to ICE was an important step, as during our last participation we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform and our participation this year marked a significant step in the company’s development,” said Natalie Loshatynska, Head of PR & Marketing.
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