Spanish gaming supplier Zitro has hailed its efforts at ICE Barcelona 2026, delivering on its promise to deliver something “Different, in the best way” via a booth designed to provide an authentic casino experience.
The booth was divided into three distinct zones that reflected the full spectrum of the company’s business – international, domestic and digital – starting with the European debut of the FANTASY cabinet. According to Zitro, the cabinet drew strong interest from operators, who responded to its purpose-built game library with titles that bring together animations, graphics and multimedia in ways designed to create an integrated entertainment experience. Meanwhile, the CONCEPT cabinet showcased new titles, reinforcing its track record of reliable performance.
The company also explained that Zitro Digital reinforced its momentum in the online sector, launching four new titles – “Golden Oink Trio”, “Pan Du”, “Thunder Coins” and “FL Irish” – extending the company’s reach beyond land-based casino floors. Michael Bauer now leads this division as CEO.
Zitro said its hospitality offering set the tone for how business was done at the show, providing a full-service restaurant, bar, meeting rooms and networking areas that created space for key conversations.
“Walking through our stand these past few days has been incredible,” said Zitro founder Johnny Ortiz. “Seeing operators genuinely engaged with our product launches, watching real conversations happen in our restaurant and feeling the energy around what we built. This is exactly what we envisioned.
“Our team gave everything to make this happen and the industry’s response showed us it was worth it. I couldn’t be prouder. To everyone who visited us at ICE Barcelona, thank you. You made this worth every bit of effort.”
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