Betting exchange Betfair Australia, a wholly-owned subsidiary of Crown Resorts, will in early 2026 launch a new fixed odds sportsbook under the CrownBet brand.
The launch is, according to information provided to Inside Asian Gaming, aimed at providing the company with strategic diversification – complementing the existing Betfair betting exchange by giving customers greater choice, value and innovation while reviving a historical brand.
The early 2026 launch is designed to align with the start of the Australian Football League (AFL) and National Rugby League (NRL) seasons as well as the Autumn Racing Carnival.
“This move allows Betfair and CrownBet to serve customers seeking fixed odds, while continuing to champion the unique benefits of the Betfair betting exchange,” said Betfair CEO, Amy Zavros, “This new offering reinforces Betfair’s commitment to growth and customer choice.”
Crown Resorts CEO, David Tsai, added, “CrownBet is a familiar brand in the online wagering market. This move aligns with Crown’s broader growth strategy – focusing on entertainment offerings and new revenue streams.”
The CrownBet platform will be supported by BetMakers Technology Group under an exclusive five-year agreement announced in an ASX filing on Thursday.
BetMakers said it would as part of the agreement supply its complete end-to-end solution, including a fully customized deployment of the Apollo wagering platform, trading and risk services, a content engine and the core Apollo technology. It also outlined commercial terms that include a hybrid of fixed fees and revenue share, designed to expand recurring revenue and align BetMakers with the long-term success of CrownBet.
The original CrownBet name was disbanded in 2018 after it acquired the Australian arm of William Hill and rebranded as BetEasy. Two years later, BetEasy merged with Sportsbet in what would quickly grow to become Australia’s dominant brand in the country’s substantial online sports betting sector.
RelatedPosts
