CLAIMS TO FAME
- Has spent almost 30 years with Wynn and related companies, originally in Las Vegas
- Was for many years considered a close confidante of Steve Wynn
Very few know the Wynn brand as well as Linda Chen. Having first joined company founder Steve Wynn almost 30 years ago in Las Vegas – where she held executive roles with Bellagio and The Mirage – before relocating to Wynn Macau in the early 2000s, she has played a critical role in its Macau development, particularly in the VIP space during its formative years.
While that segment has crumbled away, Chen’s role has not, and as President, Vice Chairman and Executive Director she now ranks as Wynn Macau’s No.1 person on the ground on a day-to-day basis.
The challenge these days is to help maximize the company’s footing in an increasingly competitive environment. Although the Wynn name remains synonymous with luxury, it has in recent times suffered from a smaller footprint than its Macau peers – many of whom have been expanding at a rapid pace post-pandemic.
Likewise, 2025 has been characterized by low hold on its gaming floors, further deflating financial results (although still remaining highly profitable).
At least the company has locked away some key development plans, announcing recently that it will build a new event center at Wynn Palace – tentatively scheduled for an early 2028 opening – as it looks to cash in on Macau’s concert boom.
The expansion of Wynn’s exclusive Chairman’s Club gaming area and a refresh of Wynn Tower hotel rooms at Wynn Macau are also seen as value adds.
As Macau’s competitive environment grows tougher, it seems Wynn is readying itself for the fight.
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