Solaire targets Korean market as K-pop star PSY named new brand ambassador

Bloomberry Resorts Corp has unveiled internationally-renowned K-pop star PSY as the new brand ambassador for its Manila integrated resorts, Solaire Resort Entertainment City and Solaire Resort North.

The ambassadorship follows PSY’s recent sold-out performance at Solaire in September, with the role to cover a variety of promotional activities for Solaire with the aim of enhancing the resorts’ cultural and entertainment offerings.

“Partnering with PSY underscores our commitment to delivering unforgettable experiences to our guests and deepens our engagement with the vibrant Korean community in the Philippines,” said Solaire Resort Executive Vice President Cyrus Sherafat.

PSY is best known for his massive worldwide hit “Gangnam Style” and tracks like “Gentleman” and “Daddy”.

South Korea remains the Philippines’ number one source tourism market, with more than 1.4 million arrivals from Korea during the first 10 months of 2024.

RelatedPosts

Philippines to review visa-free policy for Chinese nationals amid concerns of POGO return

Fri 23 Oct 2026 at 04:08

Hann Reserve to introduce world-class golfing pathway via inaugural Junior PGA Championships Philippines

Wed 21 Oct 2026 at 04:11

PAGCOR targeting December launch for new app identifying licensed online gambling sites

Mon 19 Oct 2026 at 14:54

PAGCOR donates 16 patient transport vehicles to LGUs and government institutions

Mon 19 Oct 2026 at 09:54

Load More