CLAIMS TO FAME
- Oversees Australia’s dominant lotteries provider
Having previously led the Lotteries & Keno business of Australian racing, wagering and media giant Tabcorp – where she served as Managing Director after the 2017 combination of Tabcorp Holdings and Tatts Group – Sue van der Merwe was handed the reigns at newly established The Lottery Corporation (TLC) following its 2022 demerger.
That’s no small feat. TLC is Australia’s undisputed lotteries king, with revenues of almost AU$4 billion (US$2.7 billion), up 14% year-on-year, and net profit of AU$414 million (US$278 million) in FY24.
Under its lotteries brand The Lott, the company operates the official lotteries of every state and territory in the country, with the exception of Western Australia, with game brands including Powerball, Oz Lotto, TattsLotto and more. It also provides Keno in clubs and pubs across Victoria, South Australia, Queensland, NSW and the ACT.
Van der Merwe has played a key role in developing Australia’s lotteries industry in a career spanning 33 years, having been instrumental in the acquisition of multiple lottery licenses and the successful integration of these businesses during her years with Tabcorp, and previously with Tatts Group.
She is the Chairman of the Asia Pacific Lottery Association, sits on the World Lottery Association Executive Committee, and was inducted into the Public Gaming Research Institute’s (PGRI’s) Lottery Industry Hall of Fame in 2016, recognizing her contribution to world lottery excellence and integrity.
For the full list of 2024 Asian Gaming Power 50 winners, click here.
