Global gaming supplier Aristocrat Gaming has announced a promotional partnership with cruise line Princess Cruises through which it will design “innovative gaming experiences” for onboard guests and create promotions with land-based casinos that offer Princess cruises as rewards.
Under the collaboration, Aristocrat will create themed slot machine zones onboard Princess ships, including a recently unveiled Buffalo Zone by Aristocrat Gaming on the new Sun Princess ship.
According to information from Aristocrat, the dedicated Buffalo Zone offers guests an “unparalleled gaming experience” that brings the iconic brand and series of games together in a convenient space for players. Aristocrat Gaming will also host a marquee event on Sun Princess in 2025 celebrating the top fans of the Buffalo series.
“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Aristocrat Gaming CEO, Hector Fernandez.
“In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”
John Padgett, President of Princess Cruises, added, “Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests. This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”
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