Macau-based distributor MindSlot-e is looking to make its mark in Asia via a strong base of clients well known in the industry.
What’s in a name? For emerging gaming product distributor MindSlot-e, it’s very much part of the newly created company’s fabric.
“We are called MindSlot-e but with the ’e’ being silent,” explains General Manager Brandon Lee. “What does the ’e’ represent? It represents evolution because our company does not stop on innovation. We will continue to get better product, continue to provide feedback to our partners on when new technology comes into place, listen to our customers about everything they want and even get input from all these technology companies to continue with the innovation.
“We want to take the faster road faster and elevate the technological world into gaming.”
Formed earlier this year with a view to becoming one of the leading industry distributors in Asia, the Macau-based MindSlot-e has five foundation clients including some very familiar names across the region. Foundation client Alfastreet is renowned as a leader in the Electronic Table Games (ETG) space, Japan’s Sega Sammy Creation has been making waves in both slots and ETGs, while Aruze Gaming Global is back in Asia and on a mission of growth following a change of ownership last year.
Also on the books is Vela Play, a gaming content provider for the land-based segment, and casino solutions provider UBIQ which MindSlot-e expects can play a pivotal role in the Philippines.
“UBIQ provides a solution for the whole casino, from CMS to SMS to the table and the cage,” Lee explains, “but it also has a solution for iGaming which is gaining traction right now. It’s getting very popular in the Philippines, so our focus is on approaching most of the casinos and trying to see where we can go in and help them set up their iGaming offering.
“So you can see our objective is to continue to bring more products that are not just good to have but can also help with the growth of the casino, help generate income and more revenue for [clients].”
While MindSlot-e is registered in Macau, Lee notes that its early business will likely be across Southeast Asia predominantly, given that Sega Sammy Creation and Aruze already have their own Macau teams.
But there is plenty of opportunity.
“Our main focus at the moment will be the Philippines and Malaysia, Singapore and other parts of Indochina like Vietnam, Cambodia, Laos,” he says.
“It’s good timing for us to enter the market because places like the Philippines are growing very fast right now and [gaming regulator] PAGCOR is very receptive of new technology coming in. They look at it as being able to help lift the gaming industry to another level. They are very open to accepting all this.
“We are also looking at the next upcoming big market, Thailand, which I think will be on par with the Philippines in the future.
“And then Cambodia, we all know they are getting really serious about having a proper regulatory framework in place. We’ve been meeting with them and they have explained that they want to expedite this because they do not want operators to continue bringing in machines that are not regulated.
“They are really serious about regulating the market and I believe this is another big opportunity for us.”
For Lee, the opportunity to be part of the MindSlot-e team is the realization of a more than 20-year journey that began with a stint as a slot machine technician at Genting Highlands and has since seen him work in gaming at various Manila hotels, for Aristocrat in the Philippines, as part of the pre-opening team at MGM Macau and for both of Singapore’s integrated resorts, Resorts World Sentosa and Marina Bay Sands.
More recently he enjoyed a stint with Australian signage firm Simtech before seizing the opportunity to join MindSlot-e in March.
“I’m part of a company where I get to work together with people of the same mindset, which is part of the reason we came up with the name MindSlot-e: because we are targeting to get people of the same mindset and bring gaming to another level,” he says.
“We want to be in the top two or three distributors to all casinos here in Asia.”
