MGM Resorts International has announced the appointment of Daniel Yang, former Chief Strategy Officer at Aristocrat Leisure Ltd, as the company’s new Chief Customer & Innovation Officer.
The newly created role will see Yang responsible for leading and advancing the MGM global consumer success strategy, with a focus on maximizing growth and profitability at the intersection of digital technology and the guest experience, MGM said.
“Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way,” MGM Resorts CEO & President, Bill Hornbuckle.
“We continue to drive organic growth through sales, marketing, loyalty, and product development. We’re excited to have him as a member of our leadership team.”
According to MGM, Yang’s prior position with Aristocrat saw him responsible for driving corporate strategy, long-range planning and corporate development. He previously held various strategy, general management and operating roles at Viacom (now Paramount), was CEO and cofounder of a mobile gaming startup and worked as a strategy consultant for Booz Allen & Hamilton.
He received his bachelor’s degree from the University of California, Berkeley, and an MBA from the MIT Sloan School of Management.
“I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels,” said Yang.
“The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments. I’m excited to partner with my new MGM colleagues to achieve this outcome.”
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