Marina Bay Sands has unveiled a new approach to its MICE offerings via what it calls the Bay Precinct Strategy, which aims to enhance the customer experience by partnering with other local businesses and attractions to showcase Singapore culture.
According to information posted on its social media platforms, the Bay Precinct Strategy will see MBS take the lead in bringing together different hospitality players, attractions, retail malls and service providers around Marina Bay to create an enlarged ecosystem of services.
To be launched in phases, the strategy seeks to change the way business events are traditionally organized, MBS said, from a one-venue destination to an “experiential journey” showcasing Singapore’s unique culture and character.
“This cross-sector alliance is a critical step to amassing and presenting a directory of specific partner capabilities that event organisers can refer to when designing a highly personalised event programme,” it said.
“From fitness, arts and culture, pub crawls to gastronomic trails, event planners are able to conceptualise and build interest-based “trails” around the event, broadening their event beyond a single venue.”
More details are set to be released in the coming months.
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