SJM Resorts, S.A. has launched a new destination video aimed at promoting Macau as a safe travel destination as it looks to recover from the effects of the COVID-19 pandemic.
“Visit Macau – Explore New Landmarks” was co-launched last week by SJM and Shaanxi Cultural Investment (film and television) Yida Culture Media Co., Ltd., a state-owned cultural enterprise directly under the Shaanxi provincial government, with the support of the Macao Government Tourism Office (MGTO).
A press conference was live broadcast across three destinations in Mainland China, Hong Kong and Macau, and officiated by MGTO Director Maria Helena de Senna Fernandes, SJM Chairman Daisy Ho, SJM Managing Director Angela Leong and General Manager of Shaanxi Cultural Investment Yida Culture Media Co, Jessica Jia.
SJM is also set to sponsor a series of celebratory events to mark the 10th anniversary of Yida Film and Television, which will be held at Grand Lisboa Palace in October. During their stay in Macau, artists from Yida will take part in the filming of a new destination video for promoting Macau tourism.
“SJM has been working proactively with the MGTO in its ‘tourism+’ plan to stimulate creativity and market vitality for the benefit of Macau’s development as a World Centre of Tourism and Leisure,” said Daisy Ho.
“We are delighted to collaborate with Yida Film and Television to jointly promote Macau through multiplying effects of ‘tourism + film and TV’, aiming to attract more visitors to Macau to accelerate the pace of tourism recovery.
“Both Shaanxi and Macau are strategic gateways for the opening up of the country, as well as major travel destinations in the world. By partnering with Yida, we hope to boost more cooperation between Mainland China and Macau, while also assisting in deepening cross-sector integration between cultural and tourism businesses.”
Senna Fernandes added, “Macao Government Tourism Office continually strives to build on Macau’s role as a World Centre of Tourism and Leisure and is committed to increasing cross-sector integration with ‘tourism +’ to boost the competitiveness of our tourism economy.
“This destination video for Macau marks the beginning of a new exploration into ‘tourism + film and TV’, and is yet another successful partnership designed to further strengthen the ties between Macau and Mainland China. Our goal is to inspire more creative collaborations and introduce new opportunities for integrating the development of the cultural tourism industry.”
