Aristocrat has introduced “Aristocrat Assist” – a global program designed to help its customers through the journey to recovery.
As businesses around the world continue to navigate the challenges of COVID-19 and its impact on day to day life, Aristocrat has ensured it stays focused on its people and customers. The global pandemic has changed the way Aristocrat operates, and the company knows it needs to be agile and responsive to the changing needs of customers to ensure it can continue to build a thriving industry we can all be proud of.
In response to the changing industry landscape and the need to do things differently, Aristocrat introduced “Aristocrat Assist” – a global program designed to help its customers through the journey to recovery.
This program was designed to expedite the business rebound of Aristocrat’s customers, helping to ensure swift business continuity so they were ready to reopen their doors to patrons when the time was right. This partnership program focused on ensuring that Aristocrat could assist its customers across the four buckets of: Product Assist, Insights Assist, Marketing Assist and Commercial Assist.
Throughout the uncertainty, Aristocrat continued to do what it does best – delivering and refining its powerhouse game portfolio. Product Assist showcased a robust long-term roadmap for the years to come, giving confidence to customers that there were options available when they were ready.
Aristocrat’s current portfolio is the strongest it has been in a number of years, with increased investment year-on-year to ensure content support, regardless of form factor, as players migrate back to properties throughout Asia. Additionally, Aristocrat has bolstered training material available to its customers’ gaming staff to ensure they are well equipped and educated for their players’ return.
In addition, a number of customers partnered with Aristocrat on floor reviews and product placements as part of the Insights Assist module. Central to this was analyzing provided data and working within their existing fleet; optimizing their product mix through a reshuffle across multiple venues, denomination changes and recalibrating product specifications to draw efficiencies on their floor with zero spend.
The Marketing Assist program saw Aristocrat partner with customers across the region, providing promotional executions driving not only product awareness, but also hygiene awareness, as it becomes focal to venue operations in a post-COVID world.
Aristocrat understands that every customer is different and with Commercial Assist, the company was able to work with customers individually to arrive at flexible commercial solutions attuned with their circumstances and business needs.
After the success and warm reception from customers in the first iteration of “Aristocrat Assist”, the company looks forward to continuing to work together to find ways that will ensure a sustainable and exciting future for the industry.
