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Aristocrat Goes Big and Bold

Booth: 629

Newsdesk by Newsdesk
Thu 9 May 2019 at 16:34
Aristocrat Goes Big and Bold
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G2E Asia 2019 will see Aristocrat showcase its bold array of Asian-themed products.

ARISTOCRAT’S commitment to the Asian gaming market is taking center stage at its G2E Asia booth this year, where attendees will instantly recognize that at Aristocrat, it’s all about what’s inside.

“Every single game is the culmination of our entire company driving the innovations of tomorrow. From inside-out, Aristocrat is dedicated to evolving our ever-expanding portfolio, challenging the status quo, driving innovation and delivering the best gaming experience possible for our customers and their players,” said Chris Rowe, Aristocrat’s Managing Director, Asia-Pacific.

Those exploring Aristocrat’s stand will discover a perfect balance of legendary brands and on-trend products. Aristocrat is dedicated to creating products that appeal to differing player types and provides products nuanced for preferences across the region.

“From traditional and bold styles of link play in ‘Gold Stacks 88’ and ‘Ba Bao Huang Long’ for Macau, to product diversity and the Hold & Spin model so embraced by players in the Philippines in Spin It Grand and Mighty Cash Xtra Reel, to strong core product in South East Asia with products like ‘Hit It Hot’ and ‘9 Princes of the Dragon King’, Aristocrat has created a portfolio that empowers our customers to speak to each of their players,” said Rowe.

Aristocrat’s G2E Asia stand is divided into four sections, each sharply focused on customer-driven solutions. Those areas are Linked Products, Standalone Games, High Limit and Aristocrat Special Products.

The Linked Products area of Aristocrat’s stand is filled with new mechanics and options that cater to diverse player segments, with portfolio innovation complemented by brand extensions of player-favorite links.

The latest link, Gold Stacks 88, features coinciding wins, stretch wilds and constant excitement driven by playful graphics, hosted by the well-loved character, Choy Sun. Mighty Cash Xtra Reel builds on the original series with two new titles featuring similar mechanics improved with an ante-bet feature to drive game enhancement.

Aristocrat will also debut a new addition to its Link portfolio – “Ba Bao Huang Long”, based on the legend of “Koi jumps over the Dragon Gate”. Positioned as the spiritual successor to the popular Good Fortune family, “Ba Bao” features instant win cash-on-reels, strong game personality and hallmark Asian mechanics, modernized with Choose Your Volatility and Pick’Em Jackpot features.

Also featured in the Linked Products area is the new family, Welcome Fantastic Jackpots, which combines two of Asia’s best mechanics – the world-famous Hold & Spin and Choose Your Volatility features.

Lastly, on show from the creators of Mighty Cash comes the hot new link family with multiplied jackpots and amplified Free Games, “Fu Fu Fu”.

Aristocrat’s Standalone section features a range of entertaining Standalone product coupled with mystery links to suit Mass players. Originating from the infamous Good Fortune Link, “Dragon of the Eastern Ocean” and “Lucky Festival” are now available in a Standalone version with more exciting Gold Reel wins. Other new additions include the all-new “5 Kings Gold”, the sequel to the Korean themed title, “5 Kings”, based on the legendary “5 Dragons Gold” model.

The High Limit Area showcases the heights of possible configurations within Premium Mass and VIP areas through select games. Products include “Fa Fa Long”, “Hit It Hot” and “9 Princes of the Dragon King”, each with their own unique characteristics and mechanics features to entertain high-limit players.

“9 Princes of the Dragon King” echoes classic Aristocrat product design and Super Feature style play combined with modern execution, while Hit It Hot Jackpots features fan favorite “5 Dragons” under must-hit-by Standalone Progressives.

In the Special Products area, Aristocrat will showcase the success of its novel hardware such as the ARC Double and ARC Single cabinets – products that create unique destinations for players on the casino floor. Products in this area include “5 Dragons Grand” on the ARC Double and the all-new “5 Dragons Gold Max” on the ARC Single.

“5 Dragons Gold Max” re-invents the player favorite Gold experience with additional features through increased qualifying bets. Players can play from four payback levels and each level provides a more exciting gameplay experience.

“We look forward to carrying this momentum forward further in the coming months and invite you to celebrate the unveiling of a number of key Linked progressives and other products on display at G2E Asia this year,” said Rowe.

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Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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