Leading operational intelligence solutions provider VizExplorer has recently unveiled its tableViz with ChipVue product – a unique innovation designed to provide reliable bet recognition data for advanced table game performance and player rating analysis.
Designed in partnership with ARB LABS, VizExplorer’s tableViz table and player analytics software combines with ARB LABS’ ChipVue’s proprietary optical technology to provide unparalleled bet and player tracking that is then converted into data that accurately measures player, table and dealer performance.
Working together, ChipVue and tableViz track every bet and side bet to assess player worth and measure player performance and profitability, then break it all down to evaluate the most profitable mix of games and side bets. The technology helps casino operators generate slot-like analytics for popular casino table games like blackjack and baccarat.
Described by ARB LABS as “accurate, scalable and cost-effective,” ChipVue uses proprietary optical technology to collect real-time wager information while automatically tracking various bets made on popular table games. Captured data is recorded and can be used for player tracking and rating, side bet participation and measuring dealer performance.
VizExplorer’s tableViz provide’s accurate player ratings to help casino managers evaluate player worth and game performance by dealer and table, along with data about player behavior and activity to inform marketing campaigns, player development initiatives and gaming floor changes.
Aside from player, game and dealer ratings, the insights provided by tableViz and ChipVue can even optimize staffing of the pit based on actual occupancy. The solution also generates accurate trends in the amounts bet by a player, including side wagers, to present new possibilities for incentivizing players.
Discussing the unique partnership, VizExplorer VP of Business Development Jeffrey Hoss said, “ARB LABS has built an innovative solution to provide casino operators reliable data and previously unavailable analytics about real-time table game wagers.
“VizExplorer is excited to add a powerful table games analytics solution backed by reliable data for operators seeking intelligent insights to better understand table game players and ultimately increase table game profitability.”
