Japan’s Sega Sammy Holdings Inc has unveiled a new group brand logo, described as an “initiative towards further growth of Sega Sammy Group going forward.”
The new group logo, to be used from August 2018, is said to represent the creation of new business that accommodates social change and technological innovation, while working to strengthen and cultivate Sega Sammy’s pachislot and pachinko machines business, entertainment contents business and integrated resorts business under the unified effort of the entire group. The company, which owns 45% of Korea’s first integrated resort Paradise City Incheon, has stated its intention to pursue a Japan casino license.
Following the creative concept of “Genuine Inspiring Moments”, the logo incorporates elements of SEGA blue and Sammy green with the group’s “strong unity expressed through the letters that are connected.” The company added that “edges angled at the earth’s axis implicit of upward movement as well as stability embody the group’s continuous growth towards the future while also symbolizing its will to maintain and further expand businesses. Connections among people and that between society and the Sega Sammy Group are also expressed in the design.”
Further explaining the reasons for the new group brand logo, Sega Sammy said that it had come to recognize the need for a new brand symbol demonstrating a future direction of Sega Sammy Group, departing from the current logo which represents the integration of SEGA and Sammy.
“We will aim for further growth of the group by implementing the thoughts we have put together in the new brand logo in actual business activities,” the company said.
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