Sands China markets Singapore to its direct credit VIPs

Sands China is to launch a marketing campaign from 2nd June to encourage those of its VIP players issued with direct credit by the operator to go and play at the newly opened Marina Bay Sands resort in Singapore.

The ‘Win a Billionaire’s Lifestyle’ promotion, lasting for 88 days, will include a one million patacas (US$124,500) prize offering private jet transfers to the Lion City and luxury accommodation at the newly opened Marina Bay Sands, reports the Macau Daily Times.

“It’s a very simple way to create the most powerful programme possible with which to reward our customers,” said Kevin Clayton, The Venetian Macao’s Executive Vice President for Marketing Operations, adding that he expected other VIP promotions would follow.

The promotion is aimed at those high rollers that have a direct credit relationship with Sands China, rather than those that conduct their play through traditional junket agents.

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