Bally Technologies, Inc has won a contract with Macau casino operator Galaxy Entertainment Group (GEG) to provide a comprehensive table, slot, and casino management system across its properties.
The award came after a competitive evaluation process against products from rival suppliers, said Bally. The deal means Bally Systems are now used by half the Macau operators—Las Vegas Sands’ local operation Sands China Ltd., Dr Stanley Ho’s Sociedade de Jogos de Macau (SJM) and Galaxy.
Galaxy StarWorld Hotel & Casino, the operator’s flagship property on the Macau peninsula, will be the first to have the new Bally equipment installed, in May 2010. StarWorld will be the first casino in the Asia Pacific region to use Bally’s iVIEW DM and Business Intelligence solution. Bally says it will replace a competitor’s system at the venue. The StarWorld implementation will be followed in the first calendar quarter of 2011 by the new Galaxy Macau, the newest and most luxurious of all the GEG properties, located on the Cotai Strip.
“We are honoured to have been selected by GEG for this expansive systems solution, and look forward to providing them with industry-leading technology that will help them make their business even more successful,” said Richard M. Haddrill, Bally’s Chief Executive Officer, in a prepared statement.
Bally is providing GEG’s table-game business with its TableView™ real-time table rating and player-tracking technology that also features a junket module to help operators better administer their VIP business.
Bally will also support GEG with its new SDS® Windows® Version 11 slot-accounting and player-tracking equipment. The integrated system continually monitors slot machines, other gaming devices, and customer gaming activity.
To help GEG enhance and expand its marketing programs, Bally is supplying its award winning server-based iVIEW Display Manager (DM) under the deal. iVIEW DM enables gaming operators to present player’s club content and marketing messages directly onto game screens with picture-in-picture capability. iVIEW DM works on any gaming machine and is backwards compatible with existing machines, says Bally.
In addition to iVIEW DM, Bally is providing GEG with a number of other marketing, promotions, bonusing, and cashless technologies, including eTICKET™; Bally Power Winners™; Bally Power Coupon™; and Bally Power Promotions™.
To enable Galaxy to better understand their players and make their operations more efficient, Bally is also providing Bally Business Intelligence, a data analytics and data visualisation system. It enables casinos to monitor data on game and table performance; player and game interaction; inside and outside mapping; player behaviour and trends; player loyalty and value; and event and promotion effectiveness.
