The online gaming operator Bodog says its has signed an exclusive brand licence agreement with Asian online gaming operator Haydock Sports Limited. It will allow Bodog to set up a sports betting service aimed at Asian customers before the start of the 2009-10 European football season in the summer.
Haydock Sports is based in Manila in the Philippines. Haydock’s managing director Ian Dunning is a former Managing Director Asia at Victor Chandler.
“We know that Bodog was considering a number of potential licensees, but we were confident that Haydock would emerge from the exhaustive diligence process as the premier choice of partners in the region,” said Mr Dunning in a prepared statement.
“We expect to have a Bodog suite of products in-market prior to the start of the next European football season,” added Mr Dunning.
The licence arrangement between Bodog, based and licensed in the Caribbean state of Antigua, and Haydock provides an exclusive licence to the Bodog brand for online gaming within Asia.
Haydock Sports has been operating in Asia since 2006 under the authority of an interactive gaming licence issued by First Cagayan. More recently, Haydock launched http://www.9play.com/, which offers cutting-edge sports book and casino products in Chinese and in English to the Asian market.
Bodog has its head office, and is licensed in, the Caribbean nation of Antigua. The Bodog group of companies includes an online sports book, casino, poker room and a suite of other world-class gaming products. Bodog says it does not offer “for money” gaming services in North America. Gaming services offered and operated in North America under the Bodog brand are made available exclusively by Morris Mohawk Gaming Group.
RelatedPosts
