Circulate to Accumulate
Macao Studio City’s success depends on visitors being able to move easily around the site
The whole of the Macao Studio City site is designed as a machine for generating revenue, but one with a decidedly human face. The way to achieve this, suggests Richard Hamilton of Taubman Asia, is to make the space exciting, but also comprehensible and navigable.
“We want to see the customer circulate through the property. To achieve this we need a property that offers the potential for movement,” he explains.
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