CLAIMS TO FAME
- Oversees Melco’s entire Macau portfolio
- Joined Melco as Studio City Property President in 2016
NOW that the COVID-19 pandemic is in the rearview mirror, the pressure is on Melco’s COO, Macau Resorts, David Sisk, to ensure the company capitalizes on the city’s shift towards the mass gaming segments.
Melco Chairman and CEO Lawrence Ho has made no secret of his passion for the lucrative premium mass sector, one in which Sisk has enjoyed success in the past – particularly at City of Dreams Macau where he helped turn around the property’s sagging fortunes in 2018.
Now his task is much bigger, given the decision to transform Melco’s original Macau casino, Altira, from VIP to premium mass and the opening of new gaming space as part of Studio City Phase 2 that is also – you guessed it – premium mass-focused.
The signs have been promising during Macau’s early days of recovery, buoyed by the rapid return of tourists since borders reopened in January. And Sisk has wasted no time building on Melco’s attractiveness, particularly by way of high profile concert series such as Aaron Kwok, whose recent Studio City appearances are said to have driven strong visitation.
Sisk is also heavily involved in Melco’s other non-gaming initiatives, which form a key component of its mandated responsibilities under the new 10-year concession it was granted last December. However, the company revealed recently that it is in negotiations with the government to adjust its original plans for its non-gaming spend. After all, value for money has never been more important.
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