Wynn Macau Ltd has announce plans to launch a new resident show at Wynn Palace’s Wynn Theater after inking a strategic partnership with American production company Broadway Asia.
The strategic partnership will see the two companies collaborate on the concept and initial development of the “world-class” resident show, designed to be a significant boost for Macau’s culture and entertainment industry while also diversifying the tourism experience for global travellers, Wynn said.
“In partnership with Broadway Asia, we look forward to bringing our creative minds together to create a truly spectacular, world-class resident show for Wynn Theater at Wynn Palace in the future,” explained Wynn Macau President and Vice Chairman, Linda Chen. “With the establishment of a sensational new resident show at Wynn, our goal is to showcase Macau as a top-tier destination for culture and entertainment, while also advancing the Macao SAR Government’s ‘Tourism + Entertainment’ cross-sector integration strategy.”
Broadway Asia and Broadway International Group were founded by Simone Genatt and Marc Routh and rank among the largest production, management and distribution companies of live entertainment and immersive attractions globally. Their productions have been seen in more than 60 countries.
“We are very excited to collaborate with Wynn in the creation of a brand new spectacle for Macau,” said Routh, President and Executive Producer of Broadway Asia. “Together, we are crafting a resident show that is set to be the first-of-its-kind in the world, and will soon captivate audiences around the globe. Broadway Asia is committed to presenting live theatrical entertainment, which has the power to resonate with people of all cultures, and this new partnership in Macau gives us the opportunity to expand the boundaries of entertainment to a wider audience.
“We look forward to playing a role in putting Macau on the map as a must-visit destination for world-class theatrical productions.”
