Wynn Macau has committed to invest MOP$17.8 billion (US$2.2 billion) during the 10-year term of its next Macau casino concession from 2023 to 2032, of which MOP$16.5 billion (US$2.1 billion), around 93%, is planned to be for expanding international markets and further diversification of non-gaming projects.
Announcing its “robust plan for the company’s future in the city as part of the new, ten-year concession period” at a press conference on Saturday morning, the company referred to “Macau’s vision for furthering non-gaming development” and said, “Wynn’s renowned ability to create legendary guest experiences will help to support the city’s goals of expanding international tourism and diversifying its economy.”
Fronting the media on behalf of Wynn Macau Limited at a Macau press conference on Saturday were Vice Chairman, COO and Executive Director Linda Chen, and CFO and CAO Craig Fullalove. Chen said, “I am confident in the future of Macau and believe that with the relaxation of the anti-epidemic policy, all non-gaming activities will begin to develop.”
In a statement released to coincide with the press conference, the company referred to its status as the first overseas company to be offered a gaming concession by the Macau government and said, “Wynn has enjoyed a front row seat to the city’s success: its prosperity, its stability and its rise as a tourism destination.” The company said it was committed to “non-gaming development and support for Macau’s goals of attracting more international tourism in the years ahead.”
Expanding international markets
The company has outlined its plans to expand international feeder markets to Macau, stating, “International travelers know Wynn Resorts. Wynn is proud to have established a significant international network, global partnerships, and a well-known international premium brand, through its consistent and unwavering delivery of luxury guest experiences at each and every one of its operations in Las Vegas, Boston and Macau, and a forthcoming addition in the United Arab Emirates.
“Wynn’s deep experience globally also means that it understands the complex process of developing, operating and marketing to international visitors. Its premium facilities will help to differentiate Macau through its multiple award-winning properties and renowned customer service excellence.”
Wynn said it would support Macau’s continuing goal of growing its sources of international tourism by “leveraging the company’s worldwide reach, including its expanded sales office network and representative agencies in overseas markets such as Japan, Singapore, Vietnam, Indonesia, Philippines, Korea, Thailand, Malaysia, Canada, the USA and other countries.”
It also pledged to “develop regional and international partnerships with airlines that service both Macau and Hong Kong, as well as explore charter and private flight services for its guests where appropriate, along with specialized limousine and other transportation services for those traveling from nearby destinations.”
The company said it would further develop its international MICE efforts, expand and refine digital marketing campaigns to target feeder markets, and expand direct booking channels through “the integration of multi-language websites and booking platforms.” It also intends to “expand its third-party relationships with travel agencies and others as it further looks to support international tourism to Macau.”
Wynn said international visitation growth “will be supported further by designated areas within the casino space catering to overseas patrons at both the Wynn Macau and Wynn Palace properties.”
Non-gaming investments
Wynn said its “future non-gaming investments span a range of key areas, including Entertainment Shows, Conventions and Exhibitions, Culture and Art, and City of Gastronomy” and went on to provide highlights of new initiatives it intends to implement:
- A new theater, set to be the home of a unique “spectacle show Wynn will develop especially for Macau”
- An international gastronomy destination dining venue hosting “gastronomy events, offerings and gatherings to continue to enhance Macau’s international reputation as a City of Gastronomy”
- A Wynn Event and Entertainment Centre to support multiple initiatives, by “attracting MICE, sport events, entertainment shows and other events”
- A themed, interactive and immersive center offering “experiential entertainment through state-of-the-art technology for guests of all ages”
- A Wynn Art Gallery offering exhibitions and interactive art
- An outdoor sculpture garden featuring “international artists and interactive installations”
- Support for sporting events, such as the hosting or supporting of regular sports competitions in Macau
- Support for health and wellness, with wellness enhancements to current offerings
- Themed amusement offerings including amusement attractions and usage of new technologies
- Community tourism including creating awareness of Macau historic and cultural heritage sites
- Support for Macau’s maritime tourism goals
Corporate Social Responsibility (CSR)
Wynn said that “social responsibility is ingrained in how the company has operated since it arrived in the city in 2002” and “is a reflection of Wynn’s dedication to the community.”
The company described itself as “committed to supporting the development of SMEs, with a large proportion of its suppliers originating from Macau.” It said it would “continue to support the Macau government’s priority of promoting the cultivation and development of local SMEs through learning and training programs, SME events and supporting certain SMEs in locations within the Macau community.”
Wynn also said it is “proud to have pioneered and provided many employee-related ‘firsts’ for Macau,” including a company-wide share ownership scheme allocating shares in Wynn Macau Limited to “more than 21,000 current and previous employees”, “industry-leading career acceleration programs” and “training and retraining programs delivered through a series of permanent on-site learning academies.”
The company highlighted that since the commencement of their career development programs, “more than 10,500 promotion opportunities have occurred for the company’s local employees” and said “Wynn employees share an innate personal responsibility to take care of the company’s guests, and of each other.”
Wynn’s noted that of its more than 11,500 team members, its management is comprised of approximately 90% local Macau employees and described this being “as a result of internally developed training programs and support for local talent.”
Wynn also pointed out that stable employment remains a key priority, noting that “despite the COVID pandemic severely impacting business since the first quarter of 2020, Wynn has maintained employment of all its 9,300+ Macau local team members.”
