Wynn Macau Ltd says it has signed a strategic cooperation agreement with Preferred Hotels & Resorts to add its Macau properties, Wynn Macau and Wynn Palace, to the Preferred Hotels & Resorts Legend Collection.
Preferred Hotels & Resorts is described as the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences and unique hotel groups across 80 countries. This collaboration represents the first time it has entered the Macau market.
According to Wynn, leveraging the global business network of Preferred represents another step towards achieving its goal of expanding into overseas markets and promoting moderate diversification.
“As Macau’s economy recovers and the number of mainland Chinese and overseas arrivals increase, Preferred Hotels & Resorts will provide Wynn with additional regional and global marketing support, including strategic sales solutions, global connectivity through reservations services, progressive distribution technology, individualized guest support and much more,” Wynn said.
“These solutions are designed to develop more targeted customer groups, create more growth opportunities for the tourism and MICE industry, and further build on Macau’s role as a World Center of Tourism and Leisure.”
